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The Art of Good Fortune for Business

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Many people will know that Nick Kemp has been running invitation only events since 2005 on the theme of "The Art of Good Fortune". On Feb 6th 2010 Nick will be unveiling "The Art of Good Fortune for Business" which is a one day introduction on how to market a successful business. The even better news is that Mark Zaretti, MD of Sparticle Limited, has agreed to present a section on creating business excellence online. Both Nick and Mark will share secrets that they use, but don't teach others, on this one day event. Please note this will be a small event to ensure that everyone receives the best attention and places will be offered on a first come first serve basis.

The day will include the following:

"Difference Dictates" - Making your brand stand out in the crowd
Attract more customers - Generating memorable copy in advertising
Getting the best "bang for buck" on a business budget on the net
Identifying strategies for business success, "work less to earn more"
7 Big myths busted
Common mistakes made by small business and how to avoid them
The difference between "price" and "cost" in business - why good fortune is more than just money...
The language of persuasion in promoting your company - generating client interest

About Nick Kemp

Nick Kemp has been involved in sales and marketing for two decades, has negotiated a number of multi million pound contracts, is a highly sought after international communication trainer, has been a guest on BBC Radio on many occasions, runs 10 successful websites as well as Nick Kemp Training, which offers business and personal development trainings. He is well known for his provocative sense of humour and insistence on producing the very best results in business and asking "those tricky questions" that make people think in new and innovative ways!

What people are saying

"Our day with Nick Kemp was a turning point. The solutions are obvious as we look back on them! But on the day Nick found us confused and stressed and left us clear and focussed. We changed the company name to reflect the range of products we now have and this has immediately helped to communicate to existing and new customers so much better. Nick's direction has meant these changes are felt within the organisation as well. The ideas came from ourselves with his guidance - and this means we have so much more ownership of the process. The follow-up from Nick has also been welcome - checking, tweaking and confirming the original plan as it rolls out. The focus and clarity Nick brought to us has meant increased sales activity as well as a more efficient work pattern to deal with this. From struggling to striding!"

Mal Williamson - Director Engage Now - Nov 2008

"We wanted to help our staff consider that there is more than one response to a given situation, and help them explore a range of possibilities in terms of reactions. Alongside that is the awareness of the power and effect of language to help increase rapport, not only with colleagues, but with our customers.

Feedback from Nick's work was impressive, in the highly regulated world of insurance we do have to operate to a script when talking to customers to meet FSA requirements; however we are now looking at the specific words we use.

Additionally our staff are more aware of their 'state' as a major factor in improving our ability to perform tasks, and how to seek to control this."

Sue Lewis - Operations Manager,
Towergate Partnership Ltd

About Mark Zaretti

Mark Zaretti has an understanding of technology and media in business based on over 10 years of industrial experience at some of the largest companies in the world. In 2004 he founded Sparticle Limited with the goal of providing a professional IT and multimedia marketing service to companies and individuals. In his own words... "I.T. is just glue, it's what you stick together that matters". The MD of a business that has taken on more staff and gained more clients in the middle of a recession, he knows a thing or two about building a client base, which is why his company now has clients throughout the UK, Mainland Europe and America. It is this unique perspective, as a business man and a provider of Web based marketing that he will be sharing.

What people are saying about Sparticle Limited

"What was so refreshing about working with Sparticle Limited was the way they thoroughly investigated my marketplace in order to deliver a website that is really focused on my target audience. With a comprehensive consultation process, I knew I would receive a highly relevant and professionally designed product... one that I am proud to show my customers."

Andrew T Austin, Author and Founder of 23NLPeople.com